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How to De-Optimize Your Over-Optimized Content

One of the biggest mistakes that SEO newbies make at the beginning of their SEO journey is over-optimizing their website. This can involve stuffing keywords into title tags and meta descriptions. It can involve using a bunch of keywords in the image alt text. It can involve doing this in their Google My Business Listing too. But the place that we see over-optimization the most is in the website content. […]

Woman on Titanic boat - 'titanic' SEO lies

The 5 M’s of Search Engine Optimization

Guest Post by Joseph Dowdy While creating my Udemy course “Titanic Lies About SEO”, I was challenged to create an easy way for my students to understand how search engines work. After all, SEO can seem to be a quite complicated concept, and there are a ton of misconceptions about the industry as a whole. Case-in-point, my entire course was about deconstructing the titanic lie about SEO that permeates the world […]

Overthinking Your SEO Strategy

8 Ways You Are *Probably* Overthinking Your SEO Strategy

SEO. A cute little acronym for what many deem to be a highly technical, cumbersome, and even frustrating task. For non-SEO pros, the idea of optimizing your website may seem daunting – and with so much information out there, it can seem to be a nearly impossible feat. Countless blogs, marketing gurus, and mommy bloggers have touched on the concept of SEO. Unfortunately, not all information online is created equal […]