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Kickstart your IMPACT-driven content engine by leveraging your best content assets. Our Content Audit service analyzes your current organic performance, takes inventory of your top-performing content, and identifies gaps that require fresh content.
A content audit is a comprehensive analysis of all of the content on your website, including web pages, blog posts, product descriptions, testimonials, and more. At Keys&Copy, our Content Audit service involves taking inventory of all of your site content, analyzing its organic performance, and identifying areas for improvement.
Chances are, you have some great content pieces that are lingering in the abyss. Or, you have under-performing content that could use an update.
Our Content Audit service takes a complete inventory of all of your site content to identify what could be improved and what content pieces could be leveraged to generate better results for your business.
Even if your current content is in tip-top shape, you might still be missing some valuable content. A Content Audit allows us to identify these “gaps”, research the net new organic opportunities, and create content that will generate additional traffic for your brand.
After conducting hundreds of content audits for our clients, we’ve identified a common issue: less than 20% of their content is driving the majority of their traffic. This highlights a huge opportunity to re-optimize underperforming content and drive more traffic, leads, and sales.
With our website Content Audit offering, we’ll identify SEO content opportunities within your existing content and establish a framework for increasing organic traffic and engagement.
CONVERSION INCREASED BY 50%
I hired Jessica for a large-scale content project for FreshBooks. She was able to deliver on-time and beyond expectations. The results were fantastic. Our conversion rate across all pages is up over 50% and we achieved a top 3 ranking within 3 months for our main keyword. Prior to that, we were in danger of dropping off the first page. In the end, our conversions have seen over 100% growth YOY. I highly recommend hiring Keys&Copy!
Steve Toth
Freshbooks
1ST PAGE FOR OUR TARGET KEYWORD
Jessica is absolutely the best at SEO copywriting. I purchased some website copywriting for a hair salon I was partnered with. And as soon as we published her content the Hair salon went from the 4th page of google to the 1st page of google for the search terms we were targeting. She manages to incorporate great SEO optimization with original content that engages with viewers. It’s incredible the skill level she’s at. Also, note that she delivers on time 100%.
Brandon Connor
Apex Media Solutions
Ready to get started on your SEO content project? Contact us to get a free estimate for IMPACT SEO and content strategy services.
A content audit is essential for improving the organic performance and user experience of your website. An audit identifies what content is working well, what’s not working well, and where there might be gaps in your content strategy. The results tell you where to focus your content efforts, whether that be optimizing existing content, creating new content, or all of the above.
A content audit is able to tell you what content is currently performing well organically. It can also tell you what content is underperforming or not ranking at all. The results of a content audit benefit your website in that you can identify keywords for new content to drive more traffic to your website, and also make changes to existing content to increase traffic and conversions.
The frequency with which you perform a content audit will depend on how much content you publish on a regular basis. If you are only publishing a few new pieces of content per year, quarterly content probably won’t be necessary. If you are publishing a ton of content, though, you might want to conduct an audit every quarter to analyze performance. Most websites conduct a content audit every 1-2 years.
The frequency with which you perform a content audit will depend on how much content you publish on a regular basis. If you are only publishing a few new pieces of content per year, quarterly content probably won’t be necessary. If you are publishing a ton of content, though, you might want to conduct an audit every quarter to analyze performance. Most websites conduct a content audit every 1-2 years.
The key steps in conducting a content audit are 1) taking inventory of all website content, 2) exporting crawl data to a Content Audit report, 3) pulling in organic performance data from SEO tools, 4) identifying which pages require optimization, 5) identifying content gaps requiring new content, and 6) assigning priority to the content activities. This is the general process for how we conduct our Content Audit but feel free to contact us for more information.
Determining which content to update or delete requires looking at existing performance data. If a page or post has low keyword rankings and low traffic but can be matched to a keyword with high search volume, this may be a good candidate for re-optimization. Content that is not performing at all and is irrelevant to the brand’s audience and offers may be deleted, depending on the circumstances. At Keys&Copy, we work with you to make these decisions, using data for the primary justification to update or remove content.
How long a content audit takes to complete depends on the size of the website and the complexity of the content. A small website (under 100 pages) may only take a few hours to audit. A large website with thousands of pages may take a few weeks to complete. After your free strategy session, we will determine the scope of the project and provide you with an accurate timeline.
The cost of a content audit depends on the size of your website and the scope of the project. We will work with you to discuss your needs and provide a customized quote. We offer competitive pricing and work with our clients to achieve the best value for their investment. Contact us today to learn more.
Keys&Copy is a content marketing agency specializing in SEO, content strategy, and content writing.
