Measure the Impact of Your Content with Tracking & Analytics

When it comes to Content Marketing, creating content is only half the battle; the other half is understanding its impact.

That’s why having access to detailed analytics is absolutely crucial to refining your strategy and achieving your content goals. At Keys&Copy, we help brands measure and understand the impact of their content through Analytics and Reporting services.

Content marketing KPIs that matter most

Content marketing KPIs that matter most

No, SEO is not dead – it’s very much alive! (despite what Google algo updates might have you believe). There is so much digital real estate to be won in Google Search that your business is SLEEPING on new leads if you aren’t capitalizing on SEO.

At Keys&Copy, we help brands capture this organic momentum through SEO strategies and high-performing content. Your IMPACT Action Plan will lay out the blueprint for what content to create and how to target your ideal audience. 

Social Shares

The number of times your content has been shared across social media platforms, indicating its popularity and appeal.

Conversion Rate

The percentage of users who take a desired action after interacting with your content.

Click-Through Rates (CTR)

The proportion of viewers who click on a link provided in the content. This is important for gauging the call-to-action’s performance.


The count of potential customers or leads generated through the content.

Organic Traffic

The number of visitors that come to your content from unpaid search engine results, reflecting your content’s SEO strength.

Keyword Rankings

The position of your website on search engine results pages for specific keywords.

Pages per Session

The average number of pages a user views during a session, indicating how engaging and comprehensive your content is.

New vs. Returning Visitors

The ratio of first-time visitors to repeat visitors, offering insights into your content’s ability to attract and retain an audience.


The number of times your content is displayed, regardless of whether it was clicked or not.

Return on Investment (ROI)

The financial return gained from content marketing compared to the amount spent on creating and distributing content.

Customer Acquisition Cost (CAC)

The total cost of acquiring a new customer, including all marketing and sales expenses, indicating the efficiency of your content marketing in customer acquisition.

Customer Lifetime Value (CLV)

The total revenue your business can expect from a single customer throughout the relationship.

You’ve got data. Now leverage it for better content performance with detailed Analytics.

Track & analyze your content performance

The true power of content isn’t just in its creation, but its ability to convert interest into action. With Analytics, you’ll better understand the resonance of your content and gauge its impact on potential customers.

Our robust analytics dive into user behavior, conversion patterns, and engagement levels to provide a holistic view of your content’s performance. With our data-driven insights, you can see not just who is reading your content, but how it influences their actions.

Optimize your content for better results

Better data means better insights, which leads to better content. With our ongoing Analytics and Reporting, you’ll have the information you need to optimize your content strategy and achieve the best results.

Optimize your content for better results

Ongoing content analytics & reporting

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The IMPACT content system empowers brands to understand the impact of their content, leverage what’s working, and optimize for the best possible results. We provide detailed analytics, reports, and insights so you know exactly where your investment is going and how it’s paying off.

 A few notes from our happy clients


Working with Keys&Copy has been a wonderful experience for Visitor Queue. They are incredibly attentive, professional and flexible – qualities you want in a content agency. I have and would highly recommend working with them!

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Nick Hollinger

Visitor Queue


I have been working with Jessica on a handful of SEO projects and I’m impressed with her level of skill. She’s responsive, intuitive, and available! It’s nice to know the work will get done RIGHT the first time around!

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Ania McNamara

McNamara Marketing

Work with Us

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IMPACT is a tried-and-tested content system that’s empowering our clients to achieve better results with their content. Ready to get started?

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Frequently Asked Questions

A KPI (or Key Performance Indicator) in content marketing is a specific measurement that evaluates the effectiveness of content against your business objectives. These metrics help you understand how well your content is performing in terms of reach, impact, conversion, and more. KPIs can vary depending on the campaign’s focus but typically include factors like engagement rates, traffic, conversion rates, SEO rankings, and return on investment (ROI). By analyzing KPIs, businesses can gain insights into which pieces of content are driving results and where there may be room for improvement.

Setting KPIs for content marketing involves a process that ensures your objectives are aligned with your broader business goals, are measurable, and are actionable. Begin by clarifying your overall business goals. Whether it’s increasing brand awareness, generating leads, or driving sales, your content marketing KPIs should directly support these objectives. Next, select KPIs that will indicate whether or not you are achieving your content goals. If your goal is to improve lead generation, relevant KPIs could be the number of new sign-ups or downloads of a whitepaper. Then, determine your current performance levels to set realistic benchmarks. Look at past content performance data to establish baselines for each KPI.