"Should I optimize my content or rewrite it?"

“Should I SEO Optimize a Page or Rewrite It?”

Whether you are a well-seasoned pro in SEO, or a newbie just dipping your toes in, it’s likely that your content will need tune-up from time to time. However, as tempting as it can be to just plug in a few keywords and call it good, we know by now that great SEO content goes wayyy beyond the keywords. So now you’re faced with the decision of whether you are […]

Woman on Titanic boat - 'titanic' SEO lies

The 5 M’s of Search Engine Optimization

Guest Post by Joseph Dowdy While creating my Udemy course “Titanic Lies About SEO”, I was challenged to create an easy way for my students to understand how search engines work. After all, SEO can seem to be a quite complicated concept, and there are a ton of misconceptions about the industry as a whole. Case-in-point, my entire course was about deconstructing the titanic lie about SEO that permeates the world […]

"3 Reasons to Fire Your Copywriter"

3 Reasons to Fire Your Copywriter

Finding a great copywriter can be difficult, especially given that there are very few certifications that grant credibility in the field. Anyone with a computer could potentially set up a quick site and brand themselves as an “expert copywriter”. This can be frustrating, but it can also be a very good thing. More providers in the market can drive the cost down overall, but it also has a way of consistently […]

Stop Brainstorming Content Meme

How to Stop “Brainstorming” and Find Content Ideas that Work

Raise your hand if you’ve ever had writer’s block. *raises hand* I sure have. … Spending minutes or more staring at your keyboard hoping that the creative juices will just start flowing and vomit a masterpiece of content onto your computer screen… (Gross visual, I know.) It’s frustrating. It’s time-consuming. It’s boring. I get it. Fortunately, it doesn’t have to be that way. In fact, you can actually PREVENT writer’s […]

Overthinking Your SEO Strategy

8 Ways You Are *Probably* Overthinking Your SEO Strategy

SEO. A cute little acronym for what many deem to be a highly technical, cumbersome, and even frustrating task. For non-SEO pros, the idea of optimizing your website may seem daunting – and with so much information out there, it can seem to be a nearly impossible feat. Countless blogs, marketing gurus, and mommy bloggers have touched on the concept of SEO. Unfortunately, not all information online is created equal […]

SEO Copywriting Computer Image

Is SEO Copywriting Worth the Investment?

SEO Copywriting has got a bad rap. From keyword stuffing to over-optimization, SEO experts and business owners alike are wary of ‘SEO copywriting’ being yet another SEO buzzword – no meat, full of fluff. And they aren’t wrong. ‘SEO copywriting’ brings with it a steady stream of writers that assert that good content is all about the word count, how many keywords you use, etc. Copywriters far and wide have […]