Cracked eggs with smiley and frownie faces

How and When to Use Humor in Content Marketing

A lot of brands are afraid of humor… Yet many brands have been wildly successful in their efforts to incorporate humor into their content, while other brands have seen their attempts blow up in their faces. The act of incorporating jokes is not enough in and of itself. Context is important, and so is the marketing message that accompanies the joke. The effective utilization of humor in a content marketing […]