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How to De-Optimize Your Over-Optimized Content

One of the biggest mistakes that SEO newbies make at the beginning of their SEO journey is over-optimizing their website. This can involve stuffing keywords into title tags and meta descriptions. It can involve using a bunch of keywords in the image alt text. It can involve doing this in their Google My Business Listing too. But the place that we see over-optimization the most is in the website content. […]

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Don’t Make These SEO Mistakes in 2019

In the SEO world, there is a lot of great, helpful, well-research information out there. There is also a lot of crap information out there. Let’s be honest – with access to the internet, almost anyone can market themselves as an “expert”. Unfortunately, this can have some pretty dire consequences for people and businesses that choose to follow their advice. As much as I like to stay positive, you just have […]

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How and When to Use Humor in Content Marketing

A lot of brands are afraid of humor… Yet many brands have been wildly successful in their efforts to incorporate humor into their content, while other brands have seen their attempts blow up in their faces. The act of incorporating jokes is not enough in and of itself. Context is important, and so is the marketing message that accompanies the joke. The effective utilization of humor in a content marketing […]