Sizing Up (and Rising Above) Your Local Competition
1. Look at their Google My Business Information
2. Look at the Organic Search Results
3. Check Out Their Website (Duh!)
- Keywords used: What words are your competitors using in their copy and blog posts? What words are being used in their menu items, and in other places in their website? Are they including the location in their content? Look for these and consider an SEO strategy that incorporates these terms.
- Regularity of content: How often are they putting out new content? Is their blog up to date? What kinds of things are they writing about? Could your own blog use an update?
- Location page(s): What content is included on their location page(s)? Is there a map? Directions to their office? More than 300 words of content describing their business? Reviews? If your own pages are lacking in this department, it may be time for a makeover.
- Website design and structure: Is their website nice to look at? Easy to navigate? Can you find all of the information you need to learn about their business and contact them? If you answered Yes to all of these questions, this is a good sign that they know what they are doing in terms of design and User Experience. If your own site is a bit “meh”, you may want to consider a re-design and hiring an on-page SEO expert.