Know Your Audience and Master Content Marketing

Why Audience Research is the #1 Thing You Need to Master Your Content

After 8 years of offering marketing services + coaching, I can honestly say the #1 culprit of failed businesses is missing the mark on understanding who they’re serving. Furthermore, after 8 years I can also say that some well-crafted market research makes the actual content marketing campaign downright easy to execute. Don’t take my word for it though. An Epic Tale of Failed Market Research – Gyms vs. Crossfit This […]

Cracked eggs with smiley and frownie faces

How and When to Use Humor in Content Marketing

A lot of brands are afraid of humor… Yet many brands have been wildly successful in their efforts to incorporate humor into their content, while other brands have seen their attempts blow up in their faces. The act of incorporating jokes is not enough in and of itself. Context is important, and so is the marketing message that accompanies the joke. The effective utilization of humor in a content marketing […]

Kim Kardashian Paper Cover, "How to Write Content that Breaks the Internet"

How to Write Content That ‘Breaks the Internet’

When Kim Kardashian was spotted on the cover of Paper Magazine, the media was in an absolute frenzy. “Kim K breaks the internet!” “#BreaktheInternet on Twitter!” “Kim Kardashian did WHAT?” Fans and haters alike were ALL OVER this story- sharing opinion pieces, memes, gifs, and all kinds of juicy content around this scandalous magazine cover. While Kimmy is known for her attention-grabbing selfies and otherwise newsworthy antics, this story, in […]