6 Reasons Why a Copywriter Charges by the Project and Not by the Word
Content marketing is becoming more and more popular. For agencies ill-equipped to write content themselves, a no-brainer is to hire a professional copywriter. However, there is huge debate online over how much a “good” copywriter costs. To answer this question, marketers turn to blog articles that discuss the varying copywriter rates. Unfortunately, then the biggest debate of all […]
5 Reasons a Fiverr Copywriter Could Be a Bad Investment
By now you know that well-written copy is essential for your business. But how do you know how much to spend on content and where to find great writers? Platforms such as Fiverr and Upwork seem like they could be the answer to your prayers. After all, even major corporations such as Paypal and Netflix […]
5 Ways to Increase Web Copy Conversions
So you have a business website, but no one is visiting it. Or worse, visitors arrive and leave your website like the plague. Your conversion rates are non-existent and you don’t know why. You’ve double checked your website site map, made sure all the links are working and your website graphics are on point, but […]
How to De-Optimize Your Over-Optimized Content
One of the biggest mistakes that SEO newbies make at the beginning of their SEO journey is over-optimizing their website. This can involve stuffing keywords into title tags and meta descriptions. It can involve using a bunch of keywords in the image alt text. It can involve doing this in their Google My Business Listing […]
How and When to Use Humor in Content Marketing
A lot of brands are afraid of humor… Yet many brands have been wildly successful in their efforts to incorporate humor into their content, while other brands have seen their attempts blow up in their faces. The act of incorporating jokes is not enough in and of itself. Context is important, and so is the […]
“Should I SEO Optimize a Page or Rewrite It?”
Whether you are a well-seasoned pro in SEO, or a newbie just dipping your toes in, it’s likely that your content will need tune-up from time to time. However, as tempting as it can be to just plug in a few keywords and call it good, we know by now that great SEO content goes […]
3 Reasons to Fire Your Copywriter
Finding a great copywriter can be difficult, especially given that there are very few certifications that grant credibility in the field. Anyone with a computer could potentially set up a quick site and brand themselves as an “expert copywriter”. This can be frustrating, but it can also be a very good thing. More providers in the […]
How to Stop “Brainstorming” and Find Content Ideas that Work
Raise your hand if you’ve ever had writer’s block. *raises hand* I sure have. … Spending minutes or more staring at your keyboard hoping that the creative juices will just start flowing and vomit a masterpiece of content onto your computer screen… (Gross visual, I know.) It’s frustrating. It’s time-consuming. It’s boring. I get it. […]
How to Write Content That ‘Breaks the Internet’
When Kim Kardashian was spotted on the cover of Paper Magazine, the media was in an absolute frenzy. “Kim K breaks the internet!” “#BreaktheInternet on Twitter!” “Kim Kardashian did WHAT?” Fans and haters alike were ALL OVER this story- sharing opinion pieces, memes, gifs, and all kinds of juicy content around this scandalous magazine cover. […]