Case Study: Internet Technology Firm

March 13, 2024

The Challenge

Local businesses often depend on SEO in order to attract highly targeted traffic to their websites, as their goal is to draw in customers or clients from their local area. Relying on social media traffic can be risky, especially if their fan base is outside of their service area.

Here’s how we helped one IT firm generate more local, organic traffic and draw in new leads through search engine optimized blog content.

it firm case

Description

In 2018, Keys&Copy began working with an internet technology (IT) firm in Vancouver, BC. This company was receiving 0 organic traffic and getting very few conversions on the social and direct traffic they had coming in.

Their goal was to increase their local presence and attract more clients through their website, while also improving their authority in their space.

Screen Shot 2020 03 01 at 10.25.38 AM

Our SEO Content Strategy

Our SEO content strategy consisted of a 4-phase process, starting with a thorough site assessment. This firm was creating blog content, but they were generating no organic traffic. We needed to identify any existing issues on the site before we dove into content creation.

1

Content Audit

Keys&Copy conducted an in-depth audit of existing site content (web pages and blog) to identify which content pieces did not have a clear keyword focus or were not effectively optimized for the focus keyword. The result was a list of articles and pages that needed to be pruned so we could create space for fully optimized content.

 
2

Content Planning

This business had already attempted to target specific keywords on their site, to no avail. We pulled in these keywords, confirmed that they received ample search volume, and worked them into our new content strategy. We also conducted competitor analysis to identify new keyword opportunities and plan out our blog content.

 
3

Content Creation

Budget constraints made going all-in on content creation difficult, initially, so we laid out a strategy to go after low volume, low competition keywords until we gained momentum. Then, we would scale up our efforts, funded by the new business coming in. Our strategy started with two articles per month at around 1250-1750 words per article.

 
4

Content Marketing

All articles were outfitted with optimized images, included focused calls-to-action, and were scheduled to be shared on social media. We cycled all published articles on Facebook, Twitter, and other social media platforms using an automated system. As a result, we not only increased organic traffic but social traffic as well.

icon-content-created

Content Created

over 25 articles created; 36,000+ words

icon-content-type

Content Type

blog articles targeting long-tail keywords

icon-content-created

Keyword Example

Vancouver IT firm
Email security best practices
IT break fix services
icon-notes

Notes:

  • Targeted audience-focused, long-tail keywords
  • To start: Low competition, low search volume keywords
  • Once started dominating for low competition keywords, we increase competition level and search volume
  • Implemented a consistent content marketing strategy on social media to get the most life out of their articles
  • Also targeted localized keywords to draw in local clients
  • Added contact forms to each blog post
  • Included optimized, royalty-free image
  • Utilized internal linking to drive traffic to money pages

Results

+770.6%
Users
+783.47%
New Users
+774.40%
Sessions
+54.41%
Average session duration

 

Before working with Keys&Copy, the majority of their traffic was direct or came from social. Now, the majority of their traffic comes from organic search, where they can attract website visitors and leads on autopilot. Keys&Copy handles content creation and has automated their content marketing.

Like these results? Fill out an application to work with Keys&Copy on your website’s content creation and content marketing.

 
“Jessica and her team are freaking ROCKSTARS! Blogging was something I knew I should be doing and I was pretty good at it… Except for one problem… I would release an article, then, I would get busy. Things would come up. Fires to put out… All of a sudden, I haven’t posted a blog in 3 months. Unfortunately with SEO, if you’re not consistent, you don’t get results. That’s why I reached out to Jessica. Keys&Copy jumped right in! They matched our tone, created expert content in a difficult & technical niche, and posted consistently. This saved me hours of time per week, not to mention the mental drain. Now I’m able to run my business better! The best part: We’re getting tons of consistent traffic on some pretty sweet keywords!”
 
Jane Doe

Keys&Copy is a content marketing agency specializing in SEO, content strategy, and content writing.

Get Content
Quick Links
Contact us

Ready to work with us? Apply today or send us an email.

info@keysandcopy.com

Copyright © 2024 All Rights Reserved | Website by Launch Experts
Facebook Twitter Instagram Youtube Linkedin