Case Study: Debt Relief & Business Financing Site

March 13, 2024

The Challenge

What do you do if you’re a large company that’s already generating a decent amount of traffic, but want to see better results in terms of leads or customers? You invest in SEO content that works to attract more organic traffic AND increase conversions on site.

Many companies are killing it at SEO when it comes to attracting tons of visitors per month, but wonder why those visitors aren’t turning into customers or clients. The answer comes down to targeting the right keywords and improving conversions with compelling copy.

Here’s how Keys&Copy has helped one debt relief and business financing site generate more business through search engine optimized content.


We began working with one company in 2018 that had two websites: one for debt relief and business financing services and the other for insurance. This company essentially hosted two affiliate websites that generated revenue through strategic partnerships.

This meant that they relied on organic search to drive most of their traffic. When they connected with Keys&Copy, the problem wasn’t traffic, though – it was the fact that visitors were not converting on-site.

Together, we worked to target better keywords that were relevant to their target audience and craft compelling copy that would lead to click-throughs to their partner sites.

financial copy strategy

Our SEO Content Strategy

Our partnership with this company in regards to their debt relief and business financing site involves collaboration, keyword research, and content creation. Our goal was to churn out content in high volume while also lifting conversions on their most important pages.




Keyword Research


Content Creation


Content Created

over 50 pages; 125,000+ words


Content Type

informative blog articles and review-style posts


Keyword Example

Best credit repair companies 2019
Credit repair
Fix credit
Tax relief
Irs debt relief
[ brand ] reviews



New Users
Bounce rate
Credit Repair goal 1
Credit Repair goal 2

Organic Traffic: Jan 1, 2019 – Jan 31, 2020


Organic Traffic: Jan 1, 2019 – Jan 31, 2020, over previous period (Dec 1, 2017 – Dec 31, 2018)



Before working with Keys&Copy, this site was generating a decent amount of organic traffic (for their niche) but was seeing very few conversions. Since upping their content creation and implementing more CTAs on site (with compelling copy), they have increased their site traffic and conversions.

Like these results? Fill out an application to work with Keys&Copy on your website’s content creation and content marketing.

Keys&Copy has been excellent to work with on the content side. Communication is great and turnaround times are always as promised. They go the extra mile to deliver top-notch quality content. In addition, the content flows well and is optimized with SEO in mind. We’ve been working together for over a year now and hope to continue to for the long run. We would highly recommend Keys&Copy for any content-based projects.
Happy Client