The Challenge
What do you do if you’re a large company that’s already generating a decent amount of traffic, but want to see better results in terms of leads or customers? You invest in SEO content that works to attract more organic traffic AND increase conversions on site.
Many companies are killing it at SEO when it comes to attracting tons of visitors per month, but wonder why those visitors aren’t turning into customers or clients. The answer comes down to targeting the right keywords and improving conversions with compelling copy.
Here’s how Keys&Copy has helped one debt relief and business financing site generate more business through search engine optimized content.
Description
We began working with one company in 2018 that had two websites: one for debt relief and business financing services and the other for insurance. This company essentially hosted two affiliate websites that generated revenue through strategic partnerships.
This meant that they relied on organic search to drive most of their traffic. When they connected with Keys&Copy, the problem wasn’t traffic, though – it was the fact that visitors were not converting on-site.
Together, we worked to target better keywords that were relevant to their target audience and craft compelling copy that would lead to click-throughs to their partner sites.
Our SEO Content Strategy
Our partnership with this company in regards to their debt relief and business financing site involves collaboration, keyword research, and content creation. Our goal was to churn out content in high volume while also lifting conversions on their most important pages.
