"Reasons Why a Fiverr Copyywriter Could be a Bad Investment"

5 Reasons a Fiverr Copywriter Could Be a Bad Investment

By now you know that well-written copy is essential for your business. But how do you know how much to spend on content and where to find great writers? Platforms such as Fiverr and Upwork seem like they could be the answer to your prayers. After all, even major corporations such as Paypal and Netflix use their services. However, big companies have large marketing budgets and can take the hit […]

Know Your Audience and Master Content Marketing

Why Audience Research is the #1 Thing You Need to Master Your Content

After 8 years of offering marketing services + coaching, I can honestly say the #1 culprit of failed businesses is missing the mark on understanding who they’re serving. Furthermore, after 8 years I can also say that some well-crafted market research makes the actual content marketing campaign downright easy to execute. Don’t take my word for it though. An Epic Tale of Failed Market Research – Gyms vs. Crossfit This […]

Featured image of mobile phone with shopping cart

5 Ways to Increase Web Copy Conversions

So you have a business website, but no one is visiting it. Or worse, visitors arrive and leave your website like the plague. Your conversion rates are non-existent and you don’t know why. You’ve double checked your website site map, made sure all the links are working and your website graphics are on point, but still, those conversions still aren’t happening. Here’s the thing… the problem lies in your copy. […]

Featured image of "How to De-Optimized Your Over-Optimized Content"

How to De-Optimize Your Over-Optimized Content

One of the biggest mistakes that SEO newbies make at the beginning of their SEO journey is over-optimizing their website. This can involve stuffing keywords into title tags and meta descriptions. It can involve using a bunch of keywords in the image alt text. It can involve doing this in their Google My Business Listing too. But the place that we see over-optimization the most is in the website content. […]

"Don't Make These SEO Mistakes in 2019" Featured Image

Don’t Make These SEO Mistakes in 2019

In the SEO world, there is a lot of great, helpful, well-research information out there. There is also a lot of crap information out there. Let’s be honest – with access to the internet, almost anyone can market themselves as an “expert”. Unfortunately, this can have some pretty dire consequences for people and businesses that choose to follow their advice. As much as I like to stay positive, you just have […]

How to Come Up with Blog Post Ideas for More Traffic

Sometimes the creative juices just aren’t flowin’. You feel like you have tackled every question and query in the book – and can’t come up with new blog post ideas. Your imagination piggy-bank is all cleaned out. Fortunately, there’s a way to come up with engaging, SEO-friendly blog post ideas without relying on your own creative (or not creative) brain. With this step-by-step guide, you’ll never run out of blog […]

Kim Kardashian Paper Cover, "How to Write Content that Breaks the Internet"

How to Write Content That ‘Breaks the Internet’

When Kim Kardashian was spotted on the cover of Paper Magazine, the media was in an absolute frenzy. “Kim K breaks the internet!” “#BreaktheInternet on Twitter!” “Kim Kardashian did WHAT?” Fans and haters alike were ALL OVER this story- sharing opinion pieces, memes, gifs, and all kinds of juicy content around this scandalous magazine cover. While Kimmy is known for her attention-grabbing selfies and otherwise newsworthy antics, this story, in […]

"How to Size Up Your Local Competition"

How to Size Up Your Local Competition & Dominate the SERPs

You’ve just Googled your target keyword and see your competition rocking that #1 spot. The spot YOU want to be at. You’re left scratching your head wondering what they got that you don’t get, thinking it’s time to go back to the drawing board. What’s a savvy business owner to do? Whether are you are #2 or #10, it can be frustrating to see your local competitors beating you out […]

Cracked eggs with smiley and frownie faces

How and When to Use Humor in Content Marketing

A lot of brands are afraid of humor… Yet many brands have been wildly successful in their efforts to incorporate humor into their content, while other brands have seen their attempts blow up in their faces. The act of incorporating jokes is not enough in and of itself. Context is important, and so is the marketing message that accompanies the joke. The effective utilization of humor in a content marketing […]

"Should I optimize my content or rewrite it?"

“Should I SEO Optimize a Page or Rewrite It?”

Whether you are a well-seasoned pro in SEO, or a newbie just dipping your toes in, it’s likely that your content will need tune-up from time to time. However, as tempting as it can be to just plug in a few keywords and call it good, we know by now that great SEO content goes wayyy beyond the keywords. So now you’re faced with the decision of whether you are […]