Cracked eggs with smiley and frownie faces

How and When to Use Humor in Content Marketing

A lot of brands are afraid of humor… Yet many brands have been wildly successful in their efforts to incorporate humor into their content, while other brands have seen their attempts blow up in their faces. The act of incorporating jokes is not enough in and of itself. Context is important, and so is the marketing message that accompanies the joke. The effective utilization of humor in a content marketing […]

"Should I optimize my content or rewrite it?"

“Should I SEO Optimize a Page or Rewrite It?”

Whether you are a well-seasoned pro in SEO, or a newbie just dipping your toes in, it’s likely that your content will need tune-up from time to time. However, as tempting as it can be to just plug in a few keywords and call it good, we know by now that great SEO content goes wayyy beyond the keywords. So now you’re faced with the decision of whether you are […]

Woman on Titanic boat - 'titanic' SEO lies

The 5 M’s of Search Engine Optimization

Guest Post by Joseph Dowdy While creating my Udemy course “Titanic Lies About SEO”, I was challenged to create an easy way for my students to understand how search engines work. After all, SEO can seem to be a quite complicated concept, and there are a ton of misconceptions about the industry as a whole. Case-in-point, my entire course was about deconstructing the titanic lie about SEO that permeates the world […]

"3 Reasons to Fire Your Copywriter"

3 Reasons to Fire Your Copywriter

Finding a great copywriter can be difficult, especially given that there are very few certifications that grant credibility in the field. Anyone with a computer could potentially set up a quick site and brand themselves as an “expert copywriter”. This can be frustrating, but it can also be a very good thing. More providers in the market can drive the cost down overall, but it also has a way of consistently […]

Stop Brainstorming Content Meme

How to Stop “Brainstorming” and Find Content Ideas that Work

Raise your hand if you’ve ever had writer’s block. *raises hand* I sure have. … Spending minutes or more staring at your keyboard hoping that the creative juices will just start flowing and vomit a masterpiece of content onto your computer screen… (Gross visual, I know.) It’s frustrating. It’s time-consuming. It’s boring. I get it. Fortunately, it doesn’t have to be that way. In fact, you can actually PREVENT writer’s […]

Kim K 'Break the Internet' Content

How to Write Content That ‘Breaks the Internet’

When Kim Kardashian was spotted on the cover of Paper Magazine, the media was in an absolute frenzy. “Kim K breaks the internet!” “#BreaktheInternet on Twitter!” “Kim Kardashian did WHAT?” Fans and haters alike were ALL OVER this story- sharing opinion pieces, memes, gifs, and all kinds of juicy content around this scandalous magazine cover. While Kimmy is known for her attention-grabbing selfies and otherwise newsworthy antics, this story, in […]

Overthinking Your SEO Strategy

8 Ways You Are *Probably* Overthinking Your SEO Strategy

SEO. A cute little acronym for what many deem to be a highly technical, cumbersome, and even frustrating task. For non-SEO pros, the idea of optimizing your website may seem daunting – and with so much information out there, it can seem to be a nearly impossible feat. Countless blogs, marketing gurus, and mommy bloggers have touched on the concept of SEO. Unfortunately, not all information online is created equal […]

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Is SEO Copywriting Worth the Investment?

SEO Copywriting has got a bad rap. From keyword stuffing to over-optimization, SEO experts and business owners alike are wary of ‘SEO copywriting’ being yet another SEO buzzword – no meat, full of fluff. And they aren’t wrong. ‘SEO copywriting’ brings with it a steady stream of writers that assert that good content is all about the word count, how many keywords you use, etc. Copywriters far and wide have […]

Sizing Up Your Local Competition

How to Size Up Your Local Competition & Dominate the SERPs

Grrrr. You’ve just Googled your target keyword and see your competition rocking that #1 spot. The spot YOU want to be at. You’re left scratching your head wondering what they got that you don’t got, thinking it’s time to go back to the drawing board. What’s a savvy business owner to do? Whether are you are #2 or #10, it can be frustrating to see your local competitors beating you […]