Featured image of "How to De-Optimized Your Over-Optimized Content"

How to De-Optimize Your Over-Optimized Content

One of the biggest mistakes that SEO newbies make at the beginning of their SEO journey is over-optimizing their website. This can involve stuffing keywords into title tags and meta descriptions. It can involve using a bunch of keywords in the image alt text. It can involve doing this in their Google My Business Listing too. But the place that we see over-optimization the most is in the website content. […]

"Don't Make These SEO Mistakes in 2019" Featured Image

Don’t Make These SEO Mistakes in 2019

In the SEO world, there is a lot of great, helpful, well-research information out there. There is also a lot of crap information out there. Let’s be honest – with access to the internet, almost anyone can market themselves as an “expert”. Unfortunately, this can have some pretty dire consequences for people and businesses that choose to follow their advice. As much as I like to stay positive, you just have […]

How to Come Up with Blog Post Ideas for More Traffic

Sometimes the creative juices just aren’t flowin’. You feel like you have tackled every question and query in the book – and can’t come up with new blog post ideas. Your imagination piggy-bank is all cleaned out. Fortunately, there’s a way to come up with engaging, SEO-friendly blog post ideas without relying on your own creative (or not creative) brain. With this step-by-step guide, you’ll never run out of blog […]

Kim Kardashian Paper Cover, "How to Write Content that Breaks the Internet"

How to Write Content That ‘Breaks the Internet’

When Kim Kardashian was spotted on the cover of Paper Magazine, the media was in an absolute frenzy. “Kim K breaks the internet!” “#BreaktheInternet on Twitter!” “Kim Kardashian did WHAT?” Fans and haters alike were ALL OVER this story- sharing opinion pieces, memes, gifs, and all kinds of juicy content around this scandalous magazine cover. While Kimmy is known for her attention-grabbing selfies and otherwise newsworthy antics, this story, in […]

"How to Size Up Your Local Competition"

How to Size Up Your Local Competition & Dominate the SERPs

You’ve just Googled your target keyword and see your competition rocking that #1 spot. The spot YOU want to be at. You’re left scratching your head wondering what they got that you don’t get, thinking it’s time to go back to the drawing board. What’s a savvy business owner to do? Whether are you are #2 or #10, it can be frustrating to see your local competitors beating you out […]

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How and When to Use Humor in Content Marketing

A lot of brands are afraid of humor… Yet many brands have been wildly successful in their efforts to incorporate humor into their content, while other brands have seen their attempts blow up in their faces. The act of incorporating jokes is not enough in and of itself. Context is important, and so is the marketing message that accompanies the joke. The effective utilization of humor in a content marketing […]

"Should I optimize my content or rewrite it?"

“Should I SEO Optimize a Page or Rewrite It?”

Whether you are a well-seasoned pro in SEO, or a newbie just dipping your toes in, it’s likely that your content will need tune-up from time to time. However, as tempting as it can be to just plug in a few keywords and call it good, we know by now that great SEO content goes wayyy beyond the keywords. So now you’re faced with the decision of whether you are […]

Woman on Titanic boat - 'titanic' SEO lies

The 5 M’s of Search Engine Optimization

Guest Post by Joseph Dowdy While creating my Udemy course “Titanic Lies About SEO”, I was challenged to create an easy way for my students to understand how search engines work. After all, SEO can seem to be a quite complicated concept, and there are a ton of misconceptions about the industry as a whole. Case-in-point, my entire course was about deconstructing the titanic lie about SEO that permeates the world […]

"3 Reasons to Fire Your Copywriter"

3 Reasons to Fire Your Copywriter

Finding a great copywriter can be difficult, especially given that there are very few certifications that grant credibility in the field. Anyone with a computer could potentially set up a quick site and brand themselves as an “expert copywriter”. This can be frustrating, but it can also be a very good thing. More providers in the market can drive the cost down overall, but it also has a way of consistently […]

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How to Stop “Brainstorming” and Find Content Ideas that Work

Raise your hand if you’ve ever had writer’s block. *raises hand* I sure have. … Spending minutes or more staring at your keyboard hoping that the creative juices will just start flowing and vomit a masterpiece of content onto your computer screen… (Gross visual, I know.) It’s frustrating. It’s time-consuming. It’s boring. I get it. Fortunately, it doesn’t have to be that way. In fact, you can actually PREVENT writer’s […]