Featured image of "How to De-Optimized Your Over-Optimized Content"

How to De-Optimize Your Over-Optimized Content

One of the biggest mistakes that SEO newbies make at the beginning of their SEO journey is over-optimizing their website. This can involve stuffing keywords into title tags and meta descriptions. It can involve using a bunch of keywords in the image alt text. It can involve doing this in their Google My Business Listing too. But the place that we see over-optimization the most is in the website content. […]

"Don't Make These SEO Mistakes in 2019" Featured Image

Don’t Make These SEO Mistakes in 2019

In the SEO world, there is a lot of great, helpful, well-research information out there. There is also a lot of crap information out there. Let’s be honest – with access to the internet, almost anyone can market themselves as an “expert”. Unfortunately, this can have some pretty dire consequences for people and businesses that choose to follow their advice. As much as I like to stay positive, you just have […]

How to Come Up with Blog Post Ideas for More Traffic

Sometimes the creative juices just aren’t flowin’. You feel like you have tackled every question and query in the book – and can’t come up with new blog post ideas. Your imagination piggy-bank is all cleaned out. Fortunately, there’s a way to come up with engaging, SEO-friendly blog post ideas without relying on your own creative (or not creative) brain. With this step-by-step guide, you’ll never run out of blog […]

"Should I optimize my content or rewrite it?"

“Should I SEO Optimize a Page or Rewrite It?”

Whether you are a well-seasoned pro in SEO, or a newbie just dipping your toes in, it’s likely that your content will need tune-up from time to time. However, as tempting as it can be to just plug in a few keywords and call it good, we know by now that great SEO content goes wayyy beyond the keywords. So now you’re faced with the decision of whether you are […]

Stop Brainstorming Content Meme

How to Stop “Brainstorming” and Find Content Ideas that Work

Raise your hand if you’ve ever had writer’s block. *raises hand* I sure have. … Spending minutes or more staring at your keyboard hoping that the creative juices will just start flowing and vomit a masterpiece of content onto your computer screen… (Gross visual, I know.) It’s frustrating. It’s time-consuming. It’s boring. I get it. Fortunately, it doesn’t have to be that way. In fact, you can actually PREVENT writer’s […]

Kim Kardashian Paper Cover, "How to Write Content that Breaks the Internet"

How to Write Content That ‘Breaks the Internet’

When Kim Kardashian was spotted on the cover of Paper Magazine, the media was in an absolute frenzy. “Kim K breaks the internet!” “#BreaktheInternet on Twitter!” “Kim Kardashian did WHAT?” Fans and haters alike were ALL OVER this story- sharing opinion pieces, memes, gifs, and all kinds of juicy content around this scandalous magazine cover. While Kimmy is known for her attention-grabbing selfies and otherwise newsworthy antics, this story, in […]

Overthinking Your SEO Strategy

8 Ways You Are *Probably* Overthinking Your SEO Strategy

SEO. A cute little acronym for what many deem to be a highly technical, cumbersome, and even frustrating task. For non-SEO pros, the idea of optimizing your website may seem daunting – and with so much information out there, it can seem to be a nearly impossible feat. Countless blogs, marketing gurus, and mommy bloggers have touched on the concept of SEO. Unfortunately, not all information online is created equal […]

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Is SEO Copywriting Worth the Investment?

SEO Copywriting has got a bad rap. From keyword stuffing to over-optimization, SEO experts and business owners alike are wary of ‘SEO copywriting’ being yet another SEO buzzword – no meat, full of fluff. And they aren’t wrong. ‘SEO copywriting’ brings with it a steady stream of writers that assert that good content is all about the word count, how many keywords you use, etc. Copywriters far and wide have […]

"How to Size Up Your Local Competition"

How to Size Up Your Local Competition & Dominate the SERPs

You’ve just Googled your target keyword and see your competition rocking that #1 spot. The spot YOU want to be at. You’re left scratching your head wondering what they got that you don’t get, thinking it’s time to go back to the drawing board. What’s a savvy business owner to do? Whether are you are #2 or #10, it can be frustrating to see your local competitors beating you out […]