The Challenge
FreshBooks is a prominent provider of invoicing and accounting software for businesses. With more than 24 million users in 160+ countries, this company has no problem attracting new customers or generating traffic online.
Thus, the challenge was to keep FreshBooks as an industry leader – solidifying their placement at the top of the SERPs and maxing out on the keywords they’re able to target. We needed to identify new keyword opportunities and create content assets for lead generation and funnel those users to their main money pages.
Description
Keys&Copy began working with FreshBooks in July of 2018 to help create over 40 new content pieces. These consisted of “[industry] invoice template” type keywords to draw in cold traffic looking for free downloadable templates.
Part of this project also involved optimizing existing web pages with new copy for better keyword rankings and conversions. The target keywords were provided by the client with supplemental keyword research and optimization suggestions provided by Keys&Copy.
Our SEO Content Strategy
Our partnership with FreshBooks in regards to their invoice template pages involved providing additional keyword research, optimizing existing landing pages, and writing copy for new landing pages. Our goal was to churn out new content in high volume to max out the invoice template-related keywords we were able to target.
