Case Study: Debt Relief & Business Financing Site
What do you do if you’re a large company that’s already generating a decent amount of traffic, but want to see better results in terms of leads or customers? You invest in SEO content that works to attract more organic traffic AND increase conversions on site.
Many companies are killing it at SEO when it comes to attracting tons of visitors per month, but wonder why those visitors aren’t turning into customers or clients. The answer comes down to targeting the right keywords and improving conversions with compelling copy.
Here’s how Keys&Copy has helped one debt relief and business financing site generate more business through search engine optimized content.
We began working with one company in 2018 that had two websites: one for debt relief and business financing services and the other for insurance. This company essentially hosted two affiliate websites that generated revenue through strategic partnerships.
This meant that they relied on organic search to drive most of their traffic. When they connected with Keys&Copy, the problem wasn’t traffic, though – it was the fact that visitors were not converting on-site.
Together, we worked to target better keywords that were relevant to their target audience and craft compelling copy that would lead to click-throughs to their partner sites.
Our SEO Content Strategy
Our partnership with this company in regards to their debt relief and business financing site involves collaboration, keyword research, and content creation. Our goal was to churn out content in high volume while also lifting conversions on their most important pages.
Keys&Copy offers “high touch” SEO content planning services with businesses that have high standards when it comes to the content they put out. That means a lot of collaboration and feedback on any content strategy we run by the client. In this case, we conducted monthly calls to discuss strategy and plan out content months in advance.
While their site was generating organic traffic, it was for keywords that were not highly relevant to their audience. That meant that many visitors would land on the site but head elsewhere when they realized the business didn’t offer the services they were looking for. We conducted thorough keyword research to find terms that would draw in the right type of traffic for every stage of the buyer’s journey. We went after high-volume, mid-competition keywords, as this site was already ranking on the first page for many high-competition, short-tail terms.
Our strategy involved publishing around 6000 words worth of content every week, based on the keywords we thought would bring in the best traffic that would be likely to convert. Part of this strategy involved building out review-type articles for each of their affiliate partners. We have also started building out pillar pages for short-tail, high search volume terms to drive traffic to more in-depth (long-tail keyword focused) articles.
Summary of Work
over 50 pages; 125,000+ words
informative blog articles and review-style posts
Organic Traffic: Jan 1, 2019 – Jan 31, 2020
Organic Traffic: Jan 1, 2019 – Jan 31, 2020, over previous period (Dec 1, 2017 – Dec 31, 2018)
Before working with Keys&Copy, this site was generating a decent amount of organic traffic (for their niche) but was seeing very few conversions. Since upping their content creation and implementing more CTAs on site (with compelling copy), they have increased their site traffic and conversions.
Like these results? Fill out an application to work with Keys&Copy on your website’s content creation and content marketing.